New iPhone Exclusive Reveals Apple’s Controversial Design Decision - Forbes
- 21 March 2020
Apple can’t catch a break. Despite some mouth-watering 2020 plans, the company has been hit hard by the coronavirus which has caused global stock shortages, event cancellations and new iPhone delays. Then this week, a major company leak resulted in spoilerific iOS 14 code detailing the company’s biggest launches. And now a new iPhone secret has been exposed.Forbes Gordon Kelly
In a new exclusive, the consistently excellent Fast Company has confirmed that Apple is fitting a new 3D camera to “at least one of this year’s iPhones”. The problem is, it’s not the one we were all excited about.
03/13 Update: an important update today from Apple's primary iPhone manufacturer Foxconn, which states that it has been able to resume full production. The timing is crucial for Apple in China where it sold just 500,000 iPhones last month (vs 1.3M in the same month one year ago) due to the impact of the Coronavirus. That said, the ramp up in production comes as Western markets are increasingly impacted by the virus which, if they follow Chinese retail patterns, will see demand fall dramatically. That said, Apple has been warning Apple Stores around the world that stock of warranty replacement iPhones is running very low so the ability to restock these in crucial in a time when good communication has never been more important. Following Foxconn's announcement, we now await updates from Apple's other Asian manufacturing partners.
03/14 Update: despite Foxconn's good news yesterday, further iPhone setbacks have now be confirmed with Apple scrapping its March event so the iPhone 9 will not launch this month. In addition to this, Apple has announced that WWDC 2020 will now be an "online experience" aka it will only be available to watch online. With WWDC hosting around 5,000 developers and taking place over multiple days with numerous breakout sessions, this will be a lot to organize. That said, it makes perfect sense with the Coronavirus now spreading to both Europe and the US, ironically just as China starts to get the original outbreak under control. All of which means that the iPhone 9 launch is now up in the air with some claiming the phone will be scrapped (I remain highly skeptical about that). But with the virus not expected to peak in the West until May/June, there are genuine questions about the impact on Apple's iPhone sales in 2020 and the knock-on effect for the flagship iPhone 12 line-up which is meant to arrive in September. So watch this space and, in the meantime, remember to wash your hands!
Back in July, Bloomberg revealed that the 2020 iPhone would feature a long-range 3D camera which appeared to make good on superb Sony tech originally expected in the 2018 iPhone XS which could 3D map the world around you up to a distance of five metres. It looked genuinely change-changing. But that isn’t what Fast Company discovered.
Instead, it learned that Apple has partnered with Lumentum - the company which makes the iPhone’s front camera to bring a Time of Flight (ToF) module to the back of the iPhone. ToF works by bouncing a laser off surrounding objects and measuring their depth by the time it takes the laser to come back. It sounds impressive, but it isn’t new and has been used by rivals for several years now with mixed results.
The most high profile proponent of ToF is Samsung who has used it on the Galaxy Note 10+, Galaxy S20+ and S20 Ultra. But reviews have largely concluded that their cameras remain behind both the iPhone 11 range and Google’s (infuriating) Pixel 4 phones, which don’t use the tech.
Where Apple may score a win is Fast Company’s insight that ToF is understood to have greater use in Apple’s Augmented Reality plans than photography, and the aforementioned iOS 14 leaks have hinted that the company will make a big play in this space later this year.
Disappointment aside, there’s still a lot to look forward to with the iPhone 12 line-up. Apple insiders have already revealed it will have MacBook Pro-like performance, next-gen OLED displays which are a step beyond even the Galaxy S20 range, ProMotion high refresh rates and Apple is expected to co-design their 5G hardware while - somehow - keeping prices down.
But my heart was set on that Sony camera.
Follow Gordon on Facebook
More On Forbes